I can tell when I ask what the budget is for a website or graphic design project that there’s always some hesitation, as if I’m only going to price the project for the exact amount that they have to spend. Yes, consultants, like anyone else in business, wants to make money. But if you’re working with someone trustworthy, they’ll also want to know how fantastic they can make your project with the resources you have.
A lot of times when I’m talking to a client, I get really excited about their project. My clients are usually very passionate about what they do, and for me, that passion is contagious!
I can tell how much they love their business, and I start to love it too. And I want to make their website, blog, social media, and all their marketing as fantastic as they are! In my head, the sky’s the limit – because it’s not my money I’m spending. I want to find every way to shout to the rooftops what my clients are doing and how great they are.
Before I start to ramble off all my millions of ideas (in my head, it’s already getting crazy), I usually have to ask what the budget is for the project. Asking what the budget is not only brings our daydreaming back down to earth, but it has practical reasons as well.
- I want to make sure that everything they need right away can get taken care of with the funds that are set aside.
- I want to make sure that they have funds to cover what they need right away.
- I want to see if the client’s expectations are too high for what they can afford (this is common, but understandable)
Usually there are aspects of the site that I can cut down on in order to save money. There are “nice to have’s and “need to have’s when it comes to doing or redoing a site. For example – an attractive page that matches the brand is a “need to have.” A Flash introduction or slideshow banner is a “nice to have.”
Sometimes, we can do the project in phases, implement what really needs to get done in phase 1, and spice things up in phase 2. This way the client can get everything they need, and save up for the fancy schmancy.
Even though it seems suspicious, and is an awkward conversation, we’ve got to ask…..”What’s your budget?”
Terrific post on a sticky subject! And brave.
Anybody who gets you do to their site is very lucky indeed because they get heart in addition to skills.
Yes a sticky subject. Whenever I need a project doing my budget is usually way off what I can actually get for the money. Could you do another post giving some guidelines for people looking to get projects done.
Thanks
Pete
Pete – that’s a great idea! Yes, I will. There are certainly ways of keeping costs down without losing quality. Design can be expensive, but in design, as in all things, you do get what you pay for. Investing in good design will be the best money you ever spent. Your point is great though and I think a great writing topic. Thanks!
Great article, Jessica! Exactly how I feel, too–get all excited, but must design based on budget and Must Haves.
I’ve even linked to it from my FAQs page. Your explanation is so friendly!
Thanks.
Thanks, Cat! I know it’s a question that tends to be awkward for us so I just wanted to clear the air. Love that you linked to it – thank you so much! I’m so flattered.